The smart model of the manufacturer often has an attractive design, such as a waterproof watch from Nixon. But do consumers like it too?
The traditional watch industry is currently taking a serious hit. In January this year, for example, sales were 8% lower than the same month the previous year, the Swiss Supervision Industry Federation reported. By the way, the federation pretended his nose was bleeding: he blamed the decline on a “bad economic situation”.
Deceive your grandmother, watchmaker. Despite the fact that consumers do not seem to be fully convinced of smart value added, more smart watches are now sold than traditional watches.
- And so traditional brands like Fossil, Tissot and Michael Kors (owned by Fossil) are increasingly exploring the smart side. We are currently seeing this at the Baselworld Trade Show, where the brand presents their latest watch, including the phenomenal Hublot Spirit of Big Bang.
There are male and female models and they run on Android Wear, so you can connect them to the Galaxy and iPhone. Because of the limitations imposed by Android Wear, a lot of energy was put into designing watches. In addition, consumers can get it with luxury / fuss as he wishes. Samsung, for example, presents a limited edition Gear S2 to the market, created in collaboration with De Grisogono, which combines one hundred black and white diamonds.
Tag Heuer has released Connected Watch at the end of 2015, a “premium” smart watch with a “premium” price tag equivalent to $ 1,400. The company expects to sell 50,000 there this year. LVMH watches & jewelry (Louis Vuitton Moët Hennessey, a company owned by Tag Heuer), has also launched more than 10 new models. They argue that they must “jump on the smartwatch train, rather than see it from a distance.” Translation: those who are not in line with this development will be left irrevocably.
We don’t see many technological innovations from companies such as Tag Heuer and Michael Kors. American Nixon shows a watch, Mission, which is waterproof to a depth of 100 meters – a record for smart watches. Tissot presents its own Smart-Touch, which has a number of striking features, but also some like a gimmick. What about the ball that can be attached to your key chain and that sounds an alarm tone through the button on the watch?
It is very questionable whether this is a type of innovation that will convince consumers in bulk. Smart watches may have beaten analogues, but that does not mean that they are still looking for a decisive argument to convince consumers of their added value. The emergence of smart watches cannot be ignored even by established watchmakers. Ignoring this trend only leads them to a decline in sales. Combining the classic impression and contemporary sophistication is the answer to the emergence of smart watch trends. Hopefully this article provides a new perspective that is useful for you.