As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly different approach. In this white paper, we offer more than 20 fresh tips backed by real-world examples to help your event strategies stand up to the digital + live challenge . In it, you will learn:
• The five actionable ideas you can use right now to strengthen your digital + live strategy
• The top five technology trends that will impact events this year—and how to use them
• Six surprising ways a great technology can have a negative impact on your event—and how to prevent them
• A step-by-step guide to leveraging metrics through technology to build better events
Consumers today are a tougher bunch than ever—hard to impress, “seen-it-all” and wary of brands that come on too strong. Seamlessly executed digital + live events can help break down those walls and give even the most skeptical attendees an experience they’ll never forget. Download your free copy of this white paper today to find out how.
[Source: Event Marketer]