Sosro Fruit Tea Freeze product and celebrity endorser launch


Irene Tria | FoodFindsAsia

Summertime is finally here! Sosro Fruit Tea, created in 1997 by Indonesia’s Sinar Sosro-pioneer of the world’s first bottled ready-to-drink tea, launched its newest brand ambassadress and flavors here in the Philippines via the Reddimart Multi-Resources Inc.Sosro Fruit Tea

The #TasteTheChill campaign aim to promote Sosro Fruit Tea hero-product Freeze and encourage drinkers to enjoy a bottle and experience its unique fruit blend and icy-cool taste.

Sosro Fruit Tea Launch
FoodFindsAsia team at the #tastethechill photobooth
Sosro Fruit Tea Launch
FoodFindsAsia team all perked up for the event

With the theme “Warm Summer Nights” The Palace Pool Club become a cool and icy haven with snow, cool hangouts, and blue lights last March 3, Thursday.

Sosro Fruit Tea Launch

Sosro Fruit Tea Launch

Sosro Fruit Tea

Sosro Fruit Tea Launch

Sosro Fruit Tea Launch

Sosro Fruit Tea, the Philippines’s go-to brand for refreshingly real fruit tea is a well-known provider of tasty tea blends that prompt drinkers to stay chill with their real fruit tea flavors. Available in Freeze, Apple, Strawberry, and Guava, Sosro Fruit Tea is perfect for everyone who’s looking for a quick way to re-energize and chill out at the same time.Sosro Fruit Tea Launch

Radio Personality and Event Host - Joyce Pring

Hosted by radio personality and event’s host Joyce Pring, the venue radically transformed into a Chill 20s. With a multi-sensory experience that features music, decor, and laser lights, everyone who were there stimulated their senses, just like the thirst quencher Sosro Fruit Tea.

And of course, the highlight of the event, the introduction/revelation of Sosro Fruit Tea’s newest celebrity ambassadress; Filipina actress, commercial model, and promising star under Star Magic, Ms. Sofia Andres. The 17-year old Sofia has a bubbly personality and a down-to-earth vibe that made her the perfect #chillmate.

I’m so excited to be the official endorser of Sosro Fruit Tea! I’m a huge fan of fruit tea drinks and Sosro Fruit Tea is the only one I’ve tasted that has a real and genuine tea flavor. My favorite is the Sosro Fruit Tea Freeze which is a perfect blend of two fruit flavors with an icy aftertaste that really keeps me chill.

Sofia Andres
Filipina actress and commercial model from Star Magic, Ms. Sofia Andres

Sofia is the perfect chill mate with her cool and fun-loving attitude. She will also be featured on billboards that will showcase her Ice Goddess garb encouraging chill mates to #TasteTheChill themselves.

And to cap off the refreshingly summer night are the performances of Filipino pop/pop rock band Up Dharma Down

Sosro Fruit Tea Launch
Armi Millare of UDD

and Celebrity DJ Marc Naval.

Sosro Fruit Tea Launch
Celebrity DJ Marc Naval

So what are you waiting for, quench your thirst and stay refreshed all summer with Sosro Fruit Tea!