Nadj Villaver | FoodFindsAsia
SPAM® — one food but can be eaten in different ways. Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or even make a sisig. This is why its newest campaign, SPAM® CAN!, revolves around all the things that SPAM® CAN! do for you.
“The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” says Jaynee Sherman, Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation.
Launched on March 20, 2017, the whole day SPAM® CAN! event showcased the following amazing things that SPAM® can do:
Exclusive cooking demo by Chef Sharwin Tee
Celebrity chef Sharwin Tee taught the audience new ways on how we can enjoy our all-time favorite canned meat through the new SPAM-MAZING™ local recipes. Some of the recipes he taught were SPAM® puto, SPAM® fries and SPAM® chips. But this doesn’t just end there. You can also prepare your own SPAM® Tokwa’t Baboy and SPAM® Sisig; and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos.
In case you’ve missed the event, you can find all the recipes on their website http://www.spam-ph.com/.
ALL4SPAM™ Boy band
Highlight of the event was the unveiling of the new SPAM® CAN! TV commercial that formally introduces the newest boy band in the country — ALL4SPAM™. The boy band is the newest addition to our SPAM® craving needs. A group of four members: SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.
ALL4SPAM™ boy band reinforces the love and preference of the Filipinos for the SPAM® brand. Each members singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.
The TV commercial will be gracing the online screens in the upcoming weeks alongside ALL4SPAM’s TV guesting.
Make a Hero SPAMWICH™
Aside from providing delicious food on our plates, SPAM® also shares the advocacy of providing better welfare to children. That’s why the event partnered with Children’s Hour through the Make a Hero SPAMWICH™ booth, where all proceeds at the end of the event will be doubled by SPAM® and donate it to the partner foundation. A total of Php100,000.00 was donated to the said foundation.
Other exciting activities the campaign launch were: SPAM® Can-aoke and SPAM® Dance-off, and special SPAM® dishes for free.
“This is truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,” Sherman said.
TRIVIA: WHAT IS THE STORY BEHIND THE NAME SPAM?
During the Q&A portion, Sherman was asked by one of the bloggers if the brand’s name SPAM® corresponds to an abbreviation. Sherman said that the letters doesn’t stand for something. She even willingly shared that SPAM® got its name from a contest.
SPAM® really is SPAM®. It doesn’t stand for anything. There has been a lot of urban legend abotu how it has received its name. But we do know that in 1936, the founder of SPAM® was having a New Year’s party and he asked everyone in the party to pitch in a name for this new luncheon meat and an actor from New York City, and he wrote down “Spam”. His definition of it was spice ham. becuase that’s what it tasted like to him. Back in 1936, he was given 100$ for that winning name.
SPAM®Products can be found in leading supermarkets nationwide or for more information, visit their website.