Retail Trends on the Food Marketplace from SIAL ASEAN 2015


by Jim Moriones |

SIAL ASEAN has established itself as the first and only business to business platform since last year, who has made a difference to those who have participated experienced growth in their company. And recently they held their second SIAL ASEAN 2015  last June 17-19, at the World Trade Center Manila, Pasay City.

SIAL ASEAN has 5 other counterparts namely SIAL Canada, SIAL Middle East, SIAL Paris, SIAL China and SIAL Expovinis

SIAL Group is seen all over the world doing food exhibitions and networking that opens opportunities in the business to business community. They offer expertise on different food markets helping start ups to be globally competitive.

SIAL ASEAN has seen the growth of information and technology in the food industry. It has shared to us some retail trend on the market,

Here are some trends:


The Hard Discount: an End of a Model

Hard Discount started in ALDI Company, the Albrecht brothers, at first they are seemed to be one of the cheap stores in the market but now they are one of the most successful retailers in the world because of their business model. Times are changing and now their consumer tends to go for the lowest price and the quality of service and products. ALDI Lidl, even has officially declared they are not a discount shop anymore, wherein they’re the ones who started the model.


Drive: A French Invention

2015 is their 11th Anniversary, opened the first site in Chronodrive at Marquen, Baraeul, in the suburbs of France. The model is to buy it online and collect their orders from a pickup point, no hassle of going to the market, and the order preparation is free of charge. The prices of the products are just the same. As of March 2015, there were more than 3358, and it’s more than the hypermarket in France.


Prices: War is declared

They say that the level of competition now is the highest and everyone is on a tight budget. In France they are focusing on changes on the price in the market for all the price-sensitive customers. In UK’s Tesco supermarkets, they guarantees reimbursements on price difference and in the US price comparison is a commonplace. Either you get the goods on a different and interesting way or they get an added value.


Amazon Fresh: Product Aggregation

Customer can order online and receives it at their home. Home delivery is free but there’s a subscription and at least $35 spend. It was launch in Seattle in 2007, and by 2013, opened 2 new areas, Los Angeles and San Francisco. Fresh delivery of the products plus it is in Amazon is definitely a plus factor for them.  And now they are eyeing on all high-density and metropolitan area for probably another launch.


Market Zones: Time for Revamp

All decks on board with the emergence of e-commerce and drives. Store chains must give reasons for customers to go to their stores. In this context it is the fresh goods that are on target, the fruits and vegetables section, the meat section, etc. there should be a renewal of experience, from the presentation and to the techniques and skills.


Smart Shopping: Connected Consumers                                                                

Everyone is using smartphones or tablet on seeking information over the web, or a new e-commerce geeky app where they can buy.  That’s the power of connectivity and can be used as controls for consumption. The problem we have is some companies are afraid to try new technology and let it be used by the consumers. SIAL ASEAN has added that companies are still in R&D mode, but there are already existing platform for mobile that is just untapped.


With these trends we can see somehow the glimpse of the future of retailing will be, and by this we are able to set our goals and strategies.