This year may be the most exciting yet for The Bistro Group that continues its momentum through 2016 with new developments within the company and big international brands joining its portfolio.
Not only has the previous years seen the burgeoning of The Bistro Group in the casual dining segment, popular food trends and copious choices of restaurant concepts have also kept the local dining scene abuzz.
Thus, in a move that further reinforces its leadership in the restaurant landscape, the company recently acquired the franchise of three world-class brands and more branches of existing concepts are expected to open in the first quarter of the year.
“While tough competition is to be expected, growth is also an inevitable part of our company and we expect that ours will be even better this year. Our guests can anticipate amazing things with new restaurants in the pipeline and expansion efforts being implemented throughout the year,” said Jean Paul Manuud, president and chief operating officer of The Bistro Group.
New: Texas Roadhouse, Denny’s and Moe’s in the 1st quarter plus more in 2016
Three new brands headline The Bistro Group’s expansion efforts for the 1st quarter of the year, each with great market potentials and an established following around the world. This is just the beginning; more new brands will be launched throughout the year.
“As a company, one of our strengths is being able to discern what the market craves. So when it comes to choosing our brands, we look at it not just from a business perspective but also from a customer’s point of view. Is this a place I would go to? Do they serve food that suits my preferences? Will I have a great time here?” Manuud explained.
With these things in mind, Bistro is thrilled to launch three fresh concepts namely: Texas Roadhouse, Denny’s and Moe’s. All three will be located at Uptown Mall in Bonifacio High Street in Taguig City.
Texas Roadhouse: Founded in 1993, Texas Roadhouse recreates the same look, feel, and tastes of authentic Texas roadhouses serving hand-cut steaks, fall-off-the-bone ribs, sides made from scratch, and freshly baked bread. Once named by Forbes magazine as one of America’s best companies and recognized as the number one steakhouse in America by Consumers’ Choice in Chains survey, Texas Roadhouse is poised to duplicate its international success on local shores given Bistro’s uncompromising management style.
Denny’s: Denny’s is America’s favorite diner where guests come over to sit back, relax and enjoy hearty meals. From breakfast anytime to filling lunches, Denny’s has been home to hungry patrons in the last 60 years and continues to share its rich heritage among its 1,700 restaurants located worldwide.
Moe’s: Build-your-own Southwest fare served in a welcoming environment is at the heart of every Moe’s restaurant. Founded in December 2000 in Atlanta, GA, Moe’s is a fun and engaging restaurant franchise. Guests choose their own ingredients from more than 20 incredibly fresh ingredients (from chicken and steaks to tofu) to create their own awesome best-selling burritos, tacos, quesadillas and more! Moe’s has everyone covered – from meat lovers to tree huggers to vegetarians and flexitarians. What’s more, dishes are served with free, refillable chips and salsa that come in various flavors.
“We’ve seen Filipinos’ evolving tastes and sophistication when it comes to food which is why we are optimistic and confident that the market will embrace these restaurant concepts,” Manuud said.
Something old, something new
Aside from acquiring the three new brands, part of the company’s agenda for 2016 is the opening of more branches of its existing restaurant concepts. This includes TGIFridays that opened in Nuvali, Boracay and Evia Lifestyle Center and soon, in Mckinley Hill. Other store openings are as follows: Italianni’s (Boracay and Uptown Mall); Watami Japanese Casual Dining Restaurant (Uptown Mall); and Buffalo Wild Wings (Uptown Mall) for the 1st quarter alone. In 2016, Watami will strengthen and focus more on its Yakitori selection as well as Nigiri Sushi specialties.
This is on top of significant investments in training, R& D and human resources being made by Bistro to remain competitive, sustain its reputation, and expand its presence.
“While we work hard to introduce the market to new trends and dining concepts, we also remain focused and dedicated in delivering the best customer experience under our existing brands. We will always carry with us our commitment and passion for quality dining as we move forward in 2016,” Manuud said.
21 Years and Growing Stronger; 14 brands, 63 stores in 1st quarter and counting
The Bistro Group of Restaurants was founded 21 years ago when it introduced TGIFridays in the Philippines, a concept that created quite a stir in the local market. Since then, more international and home-grown concepts were introduced by the company. The addition of Texas Roadhouse, Denny’s and Moe’s brings to 14 the number of brands under The Bistro Group (TGIFridays, Italianni’s, Fish & Co., Village Tavern, Krazy Garlik, Watami, Tonkatsu by Terazawa, Modern Shanghai, Bulgogi Brothers, Murray D’Vine and Buffalo Wild Wings). By the 1st quarter of 2016, the company expects to have a total of 63 restaurants nationwide. More store openings are expected throughout the year.
The Bistro Group’s success can be attributed to its strong management team, training, company culture of empowerment, open door policy and teamwork, innovation, its being customer-centric and its strong leadership in the casual dining segment.
To know more about The Bistro Group, check out bistro.com.ph.