By Rod Gabriel, Foodfindsasia.com |
McDonald’s drive for innovation is truly outstanding. The company has now targetted cyclists through its new bike-friendly takeout packaging.
Although it doesn’t sound like a very clever and catchy name, McBike is McDonald’s new name for its new bike take-out packaging. Tribal Buenos Aires, an ad agency located in Argentina has engineered a recyclable cardboard container that could hang off a bicycle’s handlebar for easy transport. The design was focused on securing a single meal, burger, fries and drink included.
The new McBike packaging is now being used in Copenhagen, Denmark, in Medellin, Colombia, and soon in cities like Amsterdam and Tokyo