As a modern law firm, there is no doubt that your website is either a main source of clients or on its way to be the main source as the internet is the most accessible form of business in this day in age. Either way, you must be on the lookout for ways to optimize your website as well as continuously update it so that you can stay ahead of the game. After research, we came across several ways and trends that are often used by successful websites to increase their conversion rate. Here is what we found:
Typography and Wording
One often overlooked trend that tends to increase the rate of conversion of any law firm website is your font, as well as, choice of words. This may seem like a minor factor but it is actually more effective than you know. A visitor does not necessarily have any knowledge about what your firm does, or whether it is professional enough. If they go to your website only to get bombarded by complex legal terms with no further explanation, it is more likely that they will leave the page. This is why it is important that you not only use professional language and proper legal terms to show your proficiency, but also include simple explanations.
The same goes for fonts, your font must combine between being easy to read and reflecting your firm’s identity; you shouldn’t use playful fonts like, Comic Sans, for example. Being able to be relatable to potential clients is key. This is why you need to find the best way to reach them by forming short sentences that are easy to read and take on a friendlier approach rather than being too formal. This may be a bit trying but it’s worth the work because you will have loyal clients if they feel they can understand and relate to the content.
Call To Action (CTA) Buttons
A major feature of successful websites is interactivity. If you want a visitor to perform an action on your website, you need to give them the easy option to do so. Here is where CTA buttons come into play. The thing is, using CTA buttons is tricky. You can’t use too many because then it would deter visitors. Instead, a working trend is adding one CTA button per page; that way it would be noticeable without seeming desperate. The sources at https://www.lawfirmwebsitedesign.com recommend using a button that redirects the visitor to downloadable material to attract more leads. However, it is important that you play it smart while attracting leads; for example, instead of having a huge CTA button that crowds your page, use an appropriate-sized one but, place it and design it to catch the visitor’s eye.
You’ve heard the saying; a picture is worth a thousand words. An ingredient that people often find rather refreshing is visual media; infographics, photos and videos. While you could place your statistics all in one huge paragraph, combining them in a couple of downloadable images with compelling design guarantees a much higher conversion rate. Among the millions of paragraphs a visitor reads while lying on their couch, a sudden image or video can get them to straighten up; that’s what you need to get visitors to become clients. Especially when it comes to law jargon, you always run the risk of losing the clients attention and understanding, and this is why it is important to have visual aids to help guide them to understand the information.
The 8 Second Rule
This is a concept that you should keep in mind when designing the website for your law firm. Apparently, because the average person has the attention span of approximately 8 seconds, that’s pretty much how long you have to catch your clients attention. Just because it’s a law firm, doesn’t mean the page has to be boring. Make sure that all subheadings are clear to specify what kinds of services to provide, because this is the first step- your potential client needs to know whether you can help them at all to begin with or not. Personalize it in a way where you introduce some of the key people that work at the company as well. Putting a friendly face to a name that may hold their future in their hands makes the process all the more comfortable.
A Final Advice
We understand that you want your website to be the best; you want awesome features, drop down menus, graphs, and slideshows. What you must keep in mind, though, is that having every single available design component is not a good thing; on the contrary, it is overwhelming to the visitor. You need to be selective when it comes to choosing your conversion elements. They can look good individually, but when put together, they form a disastrous clump. This is why it is crucial that you consult a professional so that you can have the best website that includes all your services while being user friendly at the same time.