#HugotCafé : den of the millennials


Irene Tria | FoodFindsAsia

Don’t take your love away from me
Don’t you leave my heart in misery
If you go, then I’ll be blue
‘Cause breaking up is hard to do

Definitely this verse from a song in the late 70’s relatable to everyone who underwent from a serious break-up, or simply just heartbroken.

From selling churros, Overseas Worker from Singapore, Amfi Joaquin and husband then opted of why not create something that would capture everyone’s interest.

Hugot Cafe
The brain and heart of #HugotCafé Ms. Amfi Joaquin

While browsing her social media accounts, Amfi got intrigued with the trending #hugotlines, wondered if they have intentionally posted those lines to become viral or was really delivered from their heart, in short “may pinag-huhugutan”.

That’s when the idea came up of why not put up a café instead of selling a fried-dough pastry based snack but with a twist, a place where there are affordable good foods and can accommodate people from all walks of life.

Because of the overwhelming reception of the netizens with #hugotlines, then came the birth of #HugotCafé . In less than a week, #HugotCafé already have 20 thousand followers on Facebook, and all of them actively send inquiries about their menu and some would just exchange #hugotlines with Amfi.


Who would’ve thought that in this time of digital age, millennials that grew up in an electronics-filled and increasingly online and socially-networked world would be interested in sharing their softer side?

Yes, one of the highlights and reasons why millennial visit #HugotCafé is because of their open mic. Open mic is a live show where audience members may perform on stage; a live poetry reading.

credit to #HugotCafé Instagram

In just one month, the return of investment for #HugotCafé is almost 90%; because of that Amfi decided to come home and concentrate with #HugotCafé.

We brainstorm in February, and then construction in March, soft-opening in April and we’re already one month. We are so overwhelmed by the number of customers who visits us every day. Some would really wait for almost two hours just to try our #hugotmenu. – Amfi

Hugot Shakes

Paasa (Mocha) -dahil pinagMOCHA mo kong tanga, pinaasa mo lang ako

Walang Tayo (cookies 'n cream) - dahil kahit anong mangyari ang cookies 'n cream ay two different flavors hindi pwede maging isa

Stick to One (chocolate) - dahil wala ka nang iba pang hahanapin kundi ang tamis ng tsokalate

Hugot Waffle

Couple Waffle - 2 waffles para sa mga lovers

Loner Waffle - a waffle for the single

Hugot Coffee in Hot or Cold (sing init ng iyong pag-ibig, sing lamig nang ika’y umalis)

#Hugot Cafe Coffee

Hugot Corndogs

In A Relationship (6pcs corndog for sharing with the one you love)

Hugot Fries

BinestFriend (cheese fries)

LDR (Long Distance Relationship) - Nachos with Beef and Cheese

#HugotCafé does not only focus on their live poetry and open mic nor the exchange of hugot line among other customers BUT they make sure that their #hugotmenu is really good and satisfactory.

#HugotCafé is open from 11 AM to 10 PM at the Second Floor, XRC Building, 3702 Hermosa Corner Limay Street, Tondo, Manila and soon will be opening their second branch at GN Building JP Laurel Highway, Kumintang Ibaba, Batangas City

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