FoodFindsAsia | How to Plan a Successful Corporate Event | A corporate event can serve many purposes, such as communication of messages, product or service promotion, or collaborations with internal or external stakeholders. The key to a successful corporate event is proper planning and execution. It’s essential to consider several factors that contribute to the planning process, such as the food, venue, goals, and budget.
When you have a plan outlining the most important elements of the event, you can accommodate other elements accordingly. Creating a checklist with the essential components is a great way to ensure everything is in order to turn your corporate event into a success.
Set a Realistic Budget
Before taking other steps, you need to know how much money you can allocate to the event. When you set a realistic budget, it will be easier to move forward with the planning.
When creating a budget, it can also be helpful to give yourself a contingency fund category. This will give you a cushion or added or unexpected expenses as certain charges may change over time. The amount you should estimate will depend on the size of complexity of the event; however, you may want to give yourself up to 20 percent of the event budget here.
Hire a Reputable Caterer
The food you serve at your corporate event plays a significant role in the event’s success. It’s important to hire a reputable caterer that has experience with corporate events or large gatherings. A company like McEwan Catering, recognized for its culinary expertise and exceptional catering service, can elevate your event and make it memorable for guests.
A reputable caterer can offer a range of menu options and deliver excellent service to ensure your event is successful. When hiring a caterer, research their background and find out what they can offer. You may want to discuss the menu and pricing and determine additional services included with the package.
Choose a Convenient Location
If you want the majority of guests you invite to attend your event, it’s essential to choose a convenient location. Go through your guest list and try to figure out where most of the guests live. Although it can be challenging to choose a location close to everyone, finding a place in a central area can be helpful. The venue you choose can also contribute to the success of your event, as some venues may be better than others.
Think About Entertainment
Depending on the event you’re hosting, you may need some entertainment to keep guests engaged. In some cases, ensuring that soothing music plays in the background can be helpful. On the other hand, if the event is more casual, you can arrange ice breaker games or a live performance.
Promote Your Event
It’s imperative to find ways to let your target audience know about the event. You can send out invitations and reminder emails for an intimate event with a limited guest list. If you’re hosting a larger event and attempting to grasp a wider audience, use social media as a platform to reach your target guest list. According to research, event planners use social media 89 percent of the time for pre-event engagement.
Planning a successful corporate event requires time and effort. Follow the steps above to ensure that your guests leave your event impressed!
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