FoodFindsAsia | Does My Company Need a Website? | Websites are sites accessed through the internet. Users type in the site’s uniform resource locator (URL) or click on links on social media to access sites. Users can also enter keywords into a search engine and click on links listed in the results.
Today, people can access more than 1.8 billion websites. There are business websites and personal websites. Some people run sites where they sell products, while others have sites featuring reviews of their favorite books, movies, or video games. You may wonder if you need a company website. Let’s look at why companies need websites, how to create a website, and ways to promote your website.
Why do companies need websites?
Approximately two-thirds of Americans compare in-store and online prices before making purchases. Since most consumers are looking for information online when they buy products, not having a website can hurt your company because you’ll miss out on opportunities to generate sales from consumers. Websites are cost-effective information tools.
For example, if you’re looking for a lawyer, your first port of call is conducting an online search. Potential clients can visit Nava Wilson LLP’s website and learn about the legal services they offer. Visitors can read background information about senior partner Malliha Wilson, verifying Wilson earned her law degree from Osgoode Hall Law School and spent decades serving as Ontario’s Senior Appellate Litigation Counsel. Wilson’s profile highlights her focus on corporate, human rights, constitutional, and labour law—all which you can find on her website.
Having a law firm website enables Nava Wilson LLP to help potential clients determine whether they can serve their legal needs. The law firm saves time and money because their receptionist spends less time answering questions. Consumers save time because they won’t contact the wrong firm for their needs.
Websites also provide consumers with peace of mind. Suppose your company offers in-home repair services, such as electrical or plumbing services. Since your company website can include employee profiles, consumers can verify the employee’s identity using images and information supplied on your website.
How do you create a website?
The simplest way to produce a professional website is to contact a web developer and discuss your site needs. You’ll establish a budget, and your web developer will present you with various design plan options. You may want to feature your brand colors and business slogan on your site. You’ll also confirm other content you want on your site, such as contact information and testimonials.
It’s a great idea to work with web developers specializing in your field. Businesses needing a construction website for their construction company can hire developers familiar with the construction industry. These experts are less likely to confuse construction terms and may think of relevant information for your site that those unfamiliar with the construction industry could overlook. It’s more cost-efficient to work with experts who’ll have ideas immediately and don’t need to research your industry to generate design plan ideas.
Expert web developers incorporate technical search engine optimization (SEO) features, ensuring your site receives a high technical score from search engines when they assign the site’s domain authority (DA) ranking. Technical SEO involves ensuring all internal links work and that the site loads quickly. Your construction site developers will also secure site hosting, update your website, and backup your site as part of their design service plan.
Use SEO marketing to promote your website.
Search engines list relevant sites when people enter keywords into the search bar. Search engines list the sites with the highest DA scores first. SEO marketing strategies such as adding quality backlinks and increasing the number of keywords in your site content will boost your site’s DA score. Raising your site’s ranking helps your site reach the first page of search results and increases your site’s exposure, leading to higher sales.
It’s almost impossible for companies to compete if they don’t have a website. Most consumers check prices online when they’re buying products. Without a website, you’ll miss the opportunity to promote your goods and services to consumers.