by Hazel Laigo-Aldaba |
With the theme “Changing the F&B Game in 2015, the seminar series on food and hospitality business management, DINE Philippines, kicked off its first leg of the year in Baguio City. The seminar series brings together the expert advice, trending concepts, and inspiring ideas that promote a healthier business atmosphere for the industry. Set in key provincial venues, it is the largest gathering of its kind, reaching an audience of close to 10,000 stakeholders by end of last year.
The CAP Auditorium Garden Wing at Camp John Hay was filled with close to 500 delegates for the DINE Philippines kick-off, even if it was held in the country’s vacation capital for the first time. “Our initial expectation was about half of the turn-out”, according to Adolfo Aran, President of Courage Asia, the management consulting company behind DINE Philippines. He adds, “The main message of DINE Philippines has now been heard by an important tourism contributor in our country, Baguio. We hope we have instilled in the audience a sense of pride in their locale, which will stir service improvement and even stimulate more food and hospitality businesses to open in the future”.
Aran also presented the Top 15 F&B Trends in 2015. With him were top calibre speakers such as Amor Maclang of GeiserMaclang Communications, who explained the 4 Rules in Local Hospitality Branding. Digipreneur Homer Nievera of Negosentro.com and FoodFinds Asia.com, gave insights on online strategies for food business. Chef Josh Boutwood, Corporate Executive Chef of the Bistro Group talked about on Menu re-engineering and Roy Quejada, Chief Operating Officer of Yellow Cab Pizza Co., shared how to achieve World Class Service Excellence.
DINE Philippines is presented by NutriAsia and Del Monte Foodservice, and is endorsed by the Department of Tourism and Commission on Higher Education. Event Partners include NVIRO Paint, Globe Charge, Max’s Restaurant, Krispy Kreme, Pancake House and Yellow Cab; and locally Iggys Inn, Goldilocks, The Forest Lodge, Le Chef and The Manor. Media partners include BusinessWorld, HerWord.com, Interaksyon Lifestyle, ClickTheCity.com, FoodFindsAsia.com; and supported by SunStar and ABS CBN in Baguio City.
The Seminar Series shall next visit Laguna, Calabarzon, then proceed to Legazpi, Bicol. It shall also reach Pampanga, Bacolod, Cebu, Davao, General Santos, Cagayan De Oro and Zamboanga to complete its 10-leg run this year.
Here are copies of the presentations: