FoodfindsAsia.com | Bring Back Customers: Things to Keep in Mind While Designing A Small Business Cafe | Picture yourself eating out for the day with your best buddies in a cafe. Of course, your hopes are sky high, and you’re expecting good times ahead.
Now here’s the plot twist: when you go, the coffee shop’s interior design is ordinary at best. Your group is directed to a wall table where the stalls are super uncomfortable. Obviously, this puts a minor damper on your previously good mood. However, you’re just determined to have a good time with your friends.
Then the menu looks sloppy, the music is dreadful, and the hanging light above your table is giving you a nuisance. So even though the food is acceptable, you and your friends vow never to go back ever because of one big reason – wow, the ambiance was awful.
Getting the Full Experience in Eating Out
These times, people don’t only go out to eat. We go out to have the complete experience. This is why the café industry pulls no rests in designing attractive and beautiful interiors to keep the people returning and bring back previous guests. Well, even as minute as trash can sizes can have an impact – so does the design.
Remember: a good café design can be the one satisfactory difference that sets you apart from tons of competitors out there.
The Ambiance: Right Scent for Craving
The aroma of your cafe will generate different instincts and unravel various purposes. In fact, some cafes let their dining space smell of good food to trigger hunger.
You may have noticed this: most coffee shops smell like coffee. No, it’s not because coffee is being prepared and set there. They do so as they want the people to crave for good coffee by being reminded of its flavor through the aroma.
The fragrance of vanilla makes people linger. Cucumber, on the other hand, makes a room airy and feels bigger. However, please don’t overdo it as it can cause headaches or allergies to some people.
The Feels: Good Music
While visuals are always a dependable facet of café interiors, you could subtly affect your customers’ appetite and mood through relaxing sounds.
Music is the central aspect in producing that seamlessly balanced feel inside your café. With the right music to match that fantastic color scheme, you could end up motivating your clients’ appetites even more.
The Comfort: Feeling of Being at Home
Cafes need to have a homey touch to make clients feel relaxed, put them at comfort, and let them feel free to carry on with their business.
Designers integrate homeyness in a cafe on the interiors used, the type of material used in shelves, the dvd storage and where they are placed, the coziness level of furniture that the guests sit on, and more.
It’s all the more important to focus on the customers’ comfort because they spend a lot of time there. If the atmosphere does not feel comfortable or welcoming, you’ll lose out on profits and customers alike.
Final Thoughts on Designing A Small Business Cafe
The millennial generation sees and recognizes all too well that a good cafe experience comes with a unique feel and design. In the age of customer check-ins and Instagram, it serves to say that having a fanciful interior design is a must.
A good design is a mixture of numerous pragmatic and visual aspects. It includes the themes, lighting, colors, layout, and materials – these all collaborate to form an area that offers a relaxed environment and beautiful visuals while finely stimulating the appetite.