FoodfindsAsia.com | 7 Essential Elements to Incorporate in your next YouTube video | Launched in 2005, YouTube has become the world’s largest video platform today. With 2 billion active users worldwide, YouTube is no longer the amateur video hosting platform it was 15 years ago. Do you know, approximately 500 minutes of videos are added to YouTube every minute, which translates nearly 720,000 hours of video daily? This staggering number also means that the chances of your video getting lost in this enormous influx of videos is very high. Thankfully most of these videos are of poor quality and are avoided by the viewers. If you do not want to be one amongst those whose videos are ignored, then incorporate these 7 essential elements into your next YouTube video on a definite basis –
- An intriguing Intro
An eye-catching introduction is the most important ingredient in a good YouTube video. Nearly one-fifth of the users drop out of a video within the first 10 seconds. In these 10 seconds, they are successfully able to judge the quality of the content in the video and also decide whether watching the entire video is worth their time. So as a YouTube video maker, you should create an excellent introductory segment that is 3-5 seconds long describing what this video is all about and how it will be beneficial for the viewers. Additionally, you can take the help of an intro creation platform like InVideo to create appealing introductory segments. Always remember, the first impression is always the best; this is even more valid for videos.
- Supporting Background Music
A perfect video is a combination of visually appealing content ably supported by pleasing and relevant background music. Always add good background music to your video to give that extra punch to it. Even if your video is not great, people will stick to watch the entire video due to the pleasing background music. This way, you will be able to communicate your intended message to the viewers successfully.
At the same time, remember not to use any copyrighted audio as it can have legal consequences. Instead, opt for free audios that you can get from YouTube editors or various other platforms on the internet. Also, use a good movie maker platform or video editing tool that can help in adding the audio in perfect sync with the video. And adjust the volume of the audio based on the type of video content. If your video involves someone talking, you may want to keep the volume of the background music low. On the other hand, if it is just an animated video or a presentation without anyone talking, you may raise the volume of the background music.
- High-quality video and audio
Though you may argue that this is quite an elementary rule, you will be surprised to know that there are still many who continue to post videos with poor video and audio quality. Even though most of the smartphones these days have HD video recording capabilities, many amateur videographers fail to utilize it effectively. Smartphone cameras have their limitations and can never replace a high-quality camera. If you are planning to upload videos regularly, then invest in a good camera that will work wonders even if you are a beginner.
Similarly, audio quality is another major challenge faced by many video enthusiasts and not just restricted to amateurs. These videographers make the mistake of using the microphone of the device, such as a phone to record the video. This is a big mistake as the audio might not be very clear, especially since the device will be far from the person while recording the audio. Instead, invest in a good quality microphone that can capture crystal clear audio and then sync it perfectly with your video using a video editor.
- An effective Call to Action
A good video will never be complete without a call to action. Ultimately everyone wants to make money if they are on YouTube. It could be visiting your website and purchasing your product or making them subscribe to your channel or even making them watch your other videos. But don’t forget the fact that the attention of the viewers typically wanes off after a point of time, especially in long videos. Hence incorporate your call to action in the initial half of your video if possible.
- Relevant Thumbnail
Experts always state that keep your thumbnails as attention-grabbing as possible to make the viewers click them and visit your videos. However, we believe that these thumbnails should focus more on relevancy rather than being attention-grabbing. A beautiful can always guarantee clicks, but if it is irrelevant to the video, then the user will be turned off and might never visit your brand or videos in the future.
- Give the viewers what they seek
Every viewer of a video comes with a need. Usually, it is one amongst entertainment and education. As a video owner, it is your responsibility to give the viewers what they seek and leave the video with satisfaction. Always perform adequate research before posting videos. Consider researching the type of audience who are visiting your channel, and what exactly they are looking for.
It doesn’t matter whether you are a business or an individual, create a brand for yourself, and incorporate it consistently in all your videos. If you have a logo for yourself, add them at the corner of the video to bring that brand recognition amongst your viewers. You can also add a branded short video footage before the start of the actual video. This can make your audience recognize all your future videos from this short video footage.
To Sum Up
Even trivial elements such as thumbnails can help you to build a massive user-base for your videos. To be a successful YouTuber, put those extra chunks of effort and incorporate the 7 elements highlighted in this post. Remember, a good video can create a long-lasting impact on the minds of all the viewers.